Usually, fans can support artists by simply showing up for them at their shows and buying their merch. These losses mean that during these next few months, smaller musicians - artists not yet on the charts or receiving mainstream radio play, artists independently releasing their music, artists you haven’t even heard of yet - need support more than ever. SXSW also has a reputation for discovering previously unknown artists and providing them with key exposure and publicity - superstars like Billie Eilish and HAIM gained significant traction with their early festival appearances. The cancellation of bigger festivals, like South by Southwest, means thousands of dollars lost for some artists. While these cancellations have been necessary for public health, they also pose a huge financial burden for small artists who rely on festivals, gigs, and tours for a major source of income. The COVID-19 pandemic has led to the cancellation of what seems like every live music event in a series of business and government decisions designed to maximize safety by minimizing crowds.
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